McDonald’s New McBrunch Could Change The Way We Do Brunch Forever


As most of us know, there’s nothing that can kill a hangover faster than the sweet, sweet, delicious release of a Bacon, Egg & Cheese McGriddle that we will absolutely regret eating later, but fuck it. It’s so damn delicious. In the case of a moment on the lips versus a lifetime on the hips, McDonald’s breakfast always rules in favor of “lips.”

My biggest problem with McDonald’s breakfast, and I’m sure you’ll agree, isn’t the caloric intake, but rather the time it stops serving breakfast. Seriously? 10:30? Most of the time when I need McDonald’s breakfast, I don’t even wake up until well after 10:30. What’s a bitch got to do to get her McMuffin on at noon? Wouldn’t breakfast all day be an instant money-maker for McD’s, which, just in the last month, posted its worst month in a decade?

Fortunately, McDonald’s may have woken up and smelled the coffee by trademarking “McBrunch.” Whoa, whoa, whoa, stop the clock. McBrunch? McDonald’s freaking BRUNCH? It’s an absolute game-changer.

Imagine artisanal breakfast sandwiches with the trademark McDonald’s flair that we’ve loved for almost a hundred years. How about bacon, egg and cheese on ciabatta, or an Eggs Benedict bagel, just like they have at McDonald’s locations in New Zealand? Can you say “McPanini”? The possibilities are endless.

Unfortunately, we’ve been warned not to get too excited just yet. McDonald’s actually trademarked McBrunch back in 2001, and it has no immediate plans to roll out a McBrunch program yet. “We routinely file intent to use trademark applications as a regular course of business,” said McDonald’s spokeswoman Lisa McComb to USA Today. “We can’t share details at this time as to how the trademarks may or may not be used.”

Bummer, but it gives us some nice hope for the future, right? A McDonald’s brunch would be AMAZING. We’d probably see a rapid shift in clientele, too. Bye bye stoners ordering McDoubles, hello McDouble-Ds ordering McPaninis.

[via USA Today]

Image via Entrepreneur

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