Marc Jacobs Designs New Diet Coke Cans, And Stars In Sexy 30th Anniversary Ad Campaign

Fashion and caffeine, two of my favorite things, have finally joined forces. Well, on a large, official scale, anyway. I’ve always done a Starbucks run pre- and post-shopping spree.

Marc Jacobs, fashion mogul, and refined stud, was recently named Diet Coke’s official creative director as the Coca-Cola brand celebrates its 30th year serving America its favorite, carbonated, zero-calorie beverage. Jacobs is just as excited about this as we are:

“I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th Anniversary campaign,” says Jacobs, “Diet Coke is an icon… and I love an icon.”

Ain’t that the truth. He loves an icon so much, in fact, that he’s willing to sex up the Anniversary campaign, with a super hot, shirtless ad. I’ll let it speak for itself.

To further commemorate the momentous occasion, Jacobs designed a limited edition can of coke for each decade Diet Coke has been on the market: the Eighties, the Nineties, and the “Noughties,” which is a term I’ve never heard, and have no idea how to pronounce (now-tees is my guess), but sources seem to be saying it’s a thing.

Adorned with bow ties (it’s a TFM), the “I love the 80s” can boasts Diet Coke’s traditional black, white, and red color scheme, centered around sharp-edged illustration of a sexy woman in a tuxedo and top hat. The “I love the 90s” design is more vibrant and colorful, giving off a vibe of old money and glamour…and who doesn’t love old money and glamour. Jacobs Diet Coke girl of today is a trendy woman, wearing neon pants, neon shoes, and a fanny pack. I know what you’re thinking, and I agree. Marc Jacobs came to my tight and bright party junior year, and used me as an inspiration for his “I love the 00s” can. It’s casual.

All three designs will feature an exclusive code, presenting the opportunity to win a free Marc Jacobs tote. With this being said, I am furious that our Diet Coke order for the month has already been filled, and I’m demanding that our office restocks with the limited edition cans, immediately.

[via LA Times and Business Insider]

Image via Grub Street


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Veronica Ruckh

Veronica (@VeronicaRuckh) is the Director of Total Sorority Move for Grandex, Inc. After having spent her undergraduate years drinking $4 double LITs on a patio and drunk texting away potential suitors, she managed to graduate with an impressive GPA and an unimpressive engagement ring -- so unimpressive, in fact, some might say it's not there at all. Veronica has since been fulfilling her duties as "America's big," a title she gave to herself with the help of her giant ego. She has recently switched from vodka to wine on weekdays. Email her at

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